There are several reasons why there is misunderstanding with search engines. The formulas and rules constantly change, which means that only a handful of people will actually understand what is going on with search engines. Search engines are constantly changing their algorithms, to ensure spam is kept under control. This leads to SEO myths, beginning from increasing high rankings to getting indexed. In order to succeed with SEO, it is essential that you can tell a myth from reality. This is to ensure you don’t embrace the numerous SEO myths existing on the internet.
Some websites in the hope of increasing their ranking on search engines use a header tag, but this has been found to be one of the SEO myths and does not have an impact on your rank. However, this myth is kept alive, with website owners using keywords in their header tag, even though it has been proven that doing this will in no way effect the ranking. If you want to be certain, however, you can run a few tests. It is recommended that there should be a minimal use of header tags, and only if the design your page fits it. To streamline the effect of your website, simply ignore these tags once and for all.
Website owners are also mistaken with the idea that it is possible to fool search engines. If you mislead the search engines, it means that you mislead the people as well. Fooling the search engines might bring in your targeted traffic, but will it convert into sales? Effective SEO content means creating good content, building back links naturally and pleasing the search engines in general. This is another SEO myth debunked.
SEO myths also state that buying links from another website will get you banned. The truth is you shouldn’t buy similar links to influence your website ranking, and if these links have been paid for, the search engines wouldn’t know if. However, even if it is discovered that you have paid for links, instead of banning your website, these links will simply be ignored.